We also have an exclusive interview with Primrose Path Productions (director: Savannah Power) and Holy Child:
What was The Holy Child’s inspiration for the song? What was Primrose Path Production’s vision for the music video and how much collaboration was involved with this creation?
PPP: The Holy Child came to me with the idea of doing a 1930s Dracula movie-inspired video with some hints of voodoo mixed in. I immediately loved the idea and through discussions we discovered the plot of Dracula luring a young woman (Johanna) to his lair with the help of his henchmen. I watched the old Dracula film again and tried to incorporate some of its elements into our film, while still giving it a modern realist twist. My biggest contribution to the film I think was the idea of the wedding scene at the end, I just really wanted that POV shot coming down the aisle before the end reveal. We originally had them marrying at the end and that was it – no twist! But we all felt kind of icky about letting this poor damsel fall into Dracula’s hands so easily. It was actually Robert the lead singer who came up with the idea for the twist ending which I LOVED and immediately adopted.
HC: The song was a group collaboration, one that is pretty equally written between band members and their parts in the song. This also being the first song written in this manner with the current line up for musicians (Robert, Johanna, Ferny, Anthony, and Zeke). The song having its own creepy tone, inspired the lyrics (written by Robert) to relish in a ghoulish storytelling of his own character. Once written, music video ideas started pouring out, and as soon as a music video was suggested to Savannah (Primrose Path Productions) she was able to pick up on exactly what we were envisioning and the creative flow began.
2. We love the addition of the close up of the girl’s fist clenching the keys, very relatable and that along with other elements (that we don’t want to spoil) elevate this from the typical “I’m checking this girl out” theme by making her a little smarter than the typical horror protagonist. What inspired this? Without spoiling the ending did you guys put any other elements that fit this idea of realism in a fantastical story?
HC: The music video idea is inspired by the 1934 film Dracula, but with our own 21st century twist. We didn't feel right about a "damsel in distress" situation.
PPP: Trigger Warning: I know I said this already, but I’m extremely glad you commented on that particular shot. The key shot is an externalization of what I call “rape fear” which is something that most women constantly have nagging at them as they walk home at night, go places alone, go running etc. I included this specific image in the video to recognize that this fantasy story isn’t so far removed from our natural world and that this horror is in fact, real. I’ve also had several men ask me since this came out what the deal with the keys was and that in of itself is proof that we still need to have more dialogue about women’s experience of rape culture. Not only did I want her to be smarter than the average damsel, but I wanted her character to be an echo chamber for women everywhere; wanted women to feel represented and empowered as she battles Dracula like a badass.
4. How did you guys decide on lighting and the stylistic choice of going black and white?
PPP: I think most people have a soft spot for old Hollywood films and sometimes I think it’s nice to pay tribute in a sense to all the creations that have come before us; the black and white 4:3 choice is symbolic of both of those themes for me.
HC: We wanted to keep it feeling like an old horror film.
5. I love how the song builds and gets more and more chaotic? How did you guys decide on the crazier bits where these epic guitar solos are happening/the world seems to be spinning around her to elevate the story?
PPP: Pretty early on we decided that the breakdown Latin section would be associated in the video with the “trance” that Dracula’s bite puts our damsel into. The fun part of that for me was in the editing, and trying to make the video escalate the same smooth way the music does!
HC: Writing a song is a lot like writing a story; with an intro, climax, and conclusion. The crazier bits came about from our collective and eclectic musical backgrounds that span many cultures and genres.
6. Clearly this was inspired by classic horror films-- what’s your favorite horror movie?
PPP: Hmm that’s a tough one…I think I’m going to go with “A Girl Walks Home Alone At Night” which is fitting for this conversation as well…
HC: Honestly, we are not super into horror films, and are a buncha scaredy cats. It wasn't about a love for horror as much as a love for old hollywood style classic movies with bombastic props and unreal scenes.
7. Thoughts on Twilight as a representation of vampires?
PPP: No comment…
HC: Glitter wasn't in the budget.
8. Is there a specific a$$ that inspired the title to this song?
HC: Robert (the singer/Dracula) is married to Johanna (keyboardist/damsel) and he went about telling the story of falling in love with her through the eyes of a crazed animalistic character.
PPP: I think we all know it’s Johanna ;)
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